An Instrument for Assessing E-Commerce Web Object Designs against Guidelines for Older Adults

Older adults are often reported to have difficulties with navigating websites. In a previous study, we found that one of the difficulties encountered by older adults while navigating an online grocery shopping site was an inability to recognise the ‘add to cart’ button. We propose to conduct a study to assess the existing button designs applied in e-commerce websites against principles and guidelines for designing for older adults. In this paper we focus on the development of the instrument to be used in the assessment. This instrument includes assessment criteria relating to button visibility, readability, understandability and navigability, which are drawn from existing principles and guidelines on web design for older adults.

Content

Author and article information

Contributors

Rozianawaty Osman

Faustina Hwang

Conference

Publication date: July 2018

Publication date (Print): July 2018

Pages: 1-6

Affiliations

[0001]University of Reading, UK

Universiti Teknologi MARA, Malaysia

[0002]University of Reading, UK

Article

DOI: 10.14236/ewic/HCI2018.100

SO-VID: a019f823-c5a7-4545-8679-1e949d02c5ff

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 32nd International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 32

Conference location: Belfast, UK

Conference date: 4 - 6 July 2018

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Human Computer Interaction Conference

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2018.100

Self URI (journal page): https://ewic.bcs.org/

References

A. Arch 2008 Web accessibility for older users: A literature review. Available at: http://www.w3.org/TR/2008/WD-wai-age-literature-20080514/ [Accessed October 23 2015].
A. ArchS. Abou-Zahra 2010 Developing websites for older people: How web content accessibility guidelines (WCAG) 2.0 applies Web Accessibility Initiative. Available at: http://www.w3.org/WAI/older-users/developing.html [Accessed April 1 2017].
S.A. Becker 2004 A study of web usability for older adults seeking online health resources ACM Transactions on Computer-Human Interaction 11(4), pp. 387–406.
P. BiswasP.M. Langdon 2013 A survey on technology exposure and range of abilities of elderly and disabled users in India In Universal Access in Human-Computer Interaction. User and Context Diversity. Springer, pp. 23–31.
C.D. BurtS. Gibbons 2011 The effects of donation button design on aid agency transactional trust International Journal of Nonprofit and Voluntary Sector Marketing, 16, pp. 183–194.
L. Bustos 2007 107 Add to cart buttons of the top online retailers Get Elastic. Available at: http://www.getelastic.com/add-to-cart-buttons/ [Accessed April 1 2017].
B. Caldwell M. CooperLoretta Guarino Reid G. Vanderheiden 2008 Web Content Accessibility Guidelines 2.0 WWW Consortium (W3C). Available at: http://www.w3.org/TR/WCAG20/.
B.S. Chaparro 2002 Top Ten Mistakes of Shopping Cart Design Software Usability Research laboratory Whichita State University. Available at: http://usabilitynews.org/top-ten-mistakes-of-shopping-cart-design/ [Accessed April 1 2017].
N. CharnessW.R. Boot 2009 Aging and information technology use: Potential and barriers Current Directions in Psychological Science 18(253), pp. 253–258.
A.D. Fisk et al., 2004 Designing for older adults: Principles and creative human factors approaches, CRC Press.
E.M. Grath 2013 Top 9 E-Commerce Usability Guidelines Usability Geek. Available at: http://usabilitygeek.com/top-9-e-commerce-usability-guidelines/ [Accessed April 1 2017].
T.A. Hart B.S. ChaparroC.G. Halcomb 2008 Evaluating websites for older adults: Adherence to “senior-friendly” guidelines and end-user performance Behaviour and Information Technology 27(3), pp. 191–199.
R. Harte et al., 2014 Human centred design considerations for connected health devices for the older adult Journal of Personalized Medicine 4(2), pp. 245–281.
R.J. HodesD.A. Lindberg 2002 Making your web site senior friendly National Institute on Aging and the National Library of Medicine.
S. KurniawanP. Zaphiris 2005 Research-derived web design guidelines for older people Proceedings of the 7th international ACM SIGACCESS conference on Computers and accessibility - Assets '05, pp. 129–135.
D.-Y.M. Lin 2004 A Comparison of Navigation Performances between Older and Young Adults in Hypermedia E-Mall Shopping In The 8th ERCIM Workshop“ User Interfaces For All”, Universal access in interactive applications and e-services Citeseer, pp. 28–29.
L. Meneely C. StrugnellA. Burns 2009 Elderly consumers and their food store experiences Journal of Retailing and Consumer Services 16(6), pp. 458–465.
P. Messmer 2015 Add to Cart Buttons: A 7 Year Analysis AddShoppers. Available at: http://www.addshoppers.com/blog/add-to-cart-buttons-a-7-year-analysis [Accessed April 1 2017].
M.A. MorganoskyB.J. Cude 2000 Consumer response to online grocery shopping International Journal of Retail & Distribution Management 28(1), pp. 17–26.
A. MurataM. Moriwaka 2008 Usability of site map in web design – Design of site map that is friendly to older adults- In Proc. Fourth International Workshop on Computational Intelligence \& Applications. pp. 121–126.
S. NaiduB.S. Chaparro 2007 Top ten mistakes of shopping cart design revisited: A survey of 500 top e-commerce websites Software Usability Research laboratory Whichita State University. Available at: http://usabilitynews.org/top-ten-mistakes-of-shopping-cart-design-revisited-a-survey-of-500-top-e-commerce-websites/ [Accessed April 1 2017].
L.J. Najjar 2017 Designing e-commerce user interfaces. In K.-P. L. Vu & R. W. Proctor, eds. Handbook of Human Factors in Web Design, Second Edition CRC Press, pp. 587–598.
S.T. Raza & F. Sahar 2013 An investigation on perspective of usability and functionality of mobile phones for elderly International Journal of Engineering and Technology 5(3), pp. 398–401.
V. Saldaño et al., 2014 Focusing on older web users: An experience in Patagonia Argentina International Journal on Advances in Internet Technology. IARIA 7, pp. 172–182.
M. Sjölinder et al., 2005 Age differences and the acquisition of spatial knowledge in a three-dimensional environment: Evaluating the use of an overview map as a navigation aid International Journal of Human Computer Studies 63(6), pp. 537–564.
M. SjölinderK. Höök 2000 Age differences in the use of an on-line grocery shop - Implications for design In CHI'00 extended abstracts on Human Factors in Computing Systems ACM, pp. 135–136.
K.G. Vroman S. ArthanatC. Lysack 2015. “Who over 65 is online?” Older adults' dispositions toward information communication technology Computers in Human Behavior, 43, pp. 156–166.
C.A. Wells 2003 Location, location, location: The importance of placement of the chat request button Reference & User Services Quarterly 43(2), pp. 133–137.
J.M. WolfeT.S. Horowitz 2004 Opinion: What attributes guide the deployment of visual attention and how do they do it? Nature Reviews Neuroscience 5(6), pp. 495–501.
P. Zaphiris S. KurniawanM. Ghiawadwala 2007 A systematic approach to the development of research-based web design guidelines for older people Universal Access in the Information Society 6(1), pp. 59–75.

Comments

Comment on this article

[1] A. Arch 2008 Web accessibility for older users: A literature review. Available at: http://www.w3.org/TR/2008/WD-wai-age-literature-20080514/ [Accessed October 23 2015].

[2] A. ArchS. Abou-Zahra 2010 Developing websites for older people: How web content accessibility guidelines (WCAG) 2.0 applies Web Accessibility Initiative. Available at: http://www.w3.org/WAI/older-users/developing.html [Accessed April 1 2017].

[3] S.A. Becker 2004 A study of web usability for older adults seeking online health resources ACM Transactions on Computer-Human Interaction 11(4), pp. 387–406.

[4] P. BiswasP.M. Langdon 2013 A survey on technology exposure and range of abilities of elderly and disabled users in India In Universal Access in Human-Computer Interaction. User and Context Diversity. Springer, pp. 23–31.

[5] C.D. BurtS. Gibbons 2011 The effects of donation button design on aid agency transactional trust International Journal of Nonprofit and Voluntary Sector Marketing, 16, pp. 183–194.

[6] L. Bustos 2007 107 Add to cart buttons of the top online retailers Get Elastic. Available at: http://www.getelastic.com/add-to-cart-buttons/ [Accessed April 1 2017].

[7] B. Caldwell M. CooperLoretta Guarino Reid G. Vanderheiden 2008 Web Content Accessibility Guidelines 2.0 WWW Consortium (W3C). Available at: http://www.w3.org/TR/WCAG20/.

[8] B.S. Chaparro 2002 Top Ten Mistakes of Shopping Cart Design Software Usability Research laboratory Whichita State University. Available at: http://usabilitynews.org/top-ten-mistakes-of-shopping-cart-design/ [Accessed April 1 2017].

[9] N. CharnessW.R. Boot 2009 Aging and information technology use: Potential and barriers Current Directions in Psychological Science 18(253), pp. 253–258.

[10] A.D. Fisk et al., 2004 Designing for older adults: Principles and creative human factors approaches, CRC Press.

[11] E.M. Grath 2013 Top 9 E-Commerce Usability Guidelines Usability Geek. Available at: http://usabilitygeek.com/top-9-e-commerce-usability-guidelines/ [Accessed April 1 2017].

[12] T.A. Hart B.S. ChaparroC.G. Halcomb 2008 Evaluating websites for older adults: Adherence to “senior-friendly” guidelines and end-user performance Behaviour and Information Technology 27(3), pp. 191–199.

[13] R. Harte et al., 2014 Human centred design considerations for connected health devices for the older adult Journal of Personalized Medicine 4(2), pp. 245–281.

[14] R.J. HodesD.A. Lindberg 2002 Making your web site senior friendly National Institute on Aging and the National Library of Medicine.

[15] S. KurniawanP. Zaphiris 2005 Research-derived web design guidelines for older people Proceedings of the 7th international ACM SIGACCESS conference on Computers and accessibility - Assets '05, pp. 129–135.

[16] D.-Y.M. Lin 2004 A Comparison of Navigation Performances between Older and Young Adults in Hypermedia E-Mall Shopping In The 8th ERCIM Workshop“ User Interfaces For All”, Universal access in interactive applications and e-services Citeseer, pp. 28–29.

[17] L. Meneely C. StrugnellA. Burns 2009 Elderly consumers and their food store experiences Journal of Retailing and Consumer Services 16(6), pp. 458–465.

[18] P. Messmer 2015 Add to Cart Buttons: A 7 Year Analysis AddShoppers. Available at: http://www.addshoppers.com/blog/add-to-cart-buttons-a-7-year-analysis [Accessed April 1 2017].

[19] M.A. MorganoskyB.J. Cude 2000 Consumer response to online grocery shopping International Journal of Retail & Distribution Management 28(1), pp. 17–26.

[20] A. MurataM. Moriwaka 2008 Usability of site map in web design – Design of site map that is friendly to older adults- In Proc. Fourth International Workshop on Computational Intelligence \& Applications. pp. 121–126.

[21] S. NaiduB.S. Chaparro 2007 Top ten mistakes of shopping cart design revisited: A survey of 500 top e-commerce websites Software Usability Research laboratory Whichita State University. Available at: http://usabilitynews.org/top-ten-mistakes-of-shopping-cart-design-revisited-a-survey-of-500-top-e-commerce-websites/ [Accessed April 1 2017].

[22] L.J. Najjar 2017 Designing e-commerce user interfaces. In K.-P. L. Vu & R. W. Proctor, eds. Handbook of Human Factors in Web Design, Second Edition CRC Press, pp. 587–598.

[23] S.T. Raza & F. Sahar 2013 An investigation on perspective of usability and functionality of mobile phones for elderly International Journal of Engineering and Technology 5(3), pp. 398–401.

[24] V. Saldaño et al., 2014 Focusing on older web users: An experience in Patagonia Argentina International Journal on Advances in Internet Technology. IARIA 7, pp. 172–182.

[25] M. Sjölinder et al., 2005 Age differences and the acquisition of spatial knowledge in a three-dimensional environment: Evaluating the use of an overview map as a navigation aid International Journal of Human Computer Studies 63(6), pp. 537–564.

[26] M. SjölinderK. Höök 2000 Age differences in the use of an on-line grocery shop - Implications for design In CHI'00 extended abstracts on Human Factors in Computing Systems ACM, pp. 135–136.

[27] K.G. Vroman S. ArthanatC. Lysack 2015. “Who over 65 is online?” Older adults' dispositions toward information communication technology Computers in Human Behavior, 43, pp. 156–166.

[28] C.A. Wells 2003 Location, location, location: The importance of placement of the chat request button Reference & User Services Quarterly 43(2), pp. 133–137.

[29] J.M. WolfeT.S. Horowitz 2004 Opinion: What attributes guide the deployment of visual attention and how do they do it? Nature Reviews Neuroscience 5(6), pp. 495–501.

[30] P. Zaphiris S. KurniawanM. Ghiawadwala 2007 A systematic approach to the development of research-based web design guidelines for older people Universal Access in the Information Society 6(1), pp. 59–75.

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